REWE FOOD RETAIL ANALYSIS

REWE is one of Europe’s leading supermarket chains. They asked us to carry out detailed research into relevant trends within the food retail industry. They are always on the lookout for new ideas – practical concepts that can be used both nationally and internationally to improve shopper marketing and help employees contribute to their success. 

Partners

REWE

Date

Feb- Jul 2017

Duration

6 Months

Focus

Market Research
Innovation, trends and best practice
Retail safari
Leadership Seminar

THE PROCESS

Within months, Cosaris visited some of the most innovative flagship retail outlets in Europe – the UK, France, Italy, Spain, Switzerland, Austria, Germany, Sweden, Slovenia, The Netherlands and Belgium. 

We interviewed over 100 industry experts from retail, manufacturing, logistics and academia.

We wanted to discover what was important for all stakeholders – shoppers, employees and suppliers as well as top-tier retail management. We looked at the subject from multiple angles including health and wellbeing, social and environmental responsibilities, new technology and innovation – all with a view to pinpointing the keys to retail success. 

THE RESULT

The research results were communicated as part of an exciting leadership seminar with senior Rewe managers.

Over a few hours, the seminar took delegates on a virtual tour of Europe. Digitally, they visited some of the most innovative stores, experiencing exciting contemporary retail concepts as though they were there in person.

By looking outside their own retail silo, REWE were able to open their minds to how other retailers overcame common challenges. We helped them see the areas where retail in general needed to improve, and the skills gaps which needed to be filled.

It got managers to think outside the box when it comes to future possibilities in the FMCG market. It helped us take a more strategic approach, rather than concentrating on our core business in isolation. In conclusion, it has allowed us to take a much broader view on what we can do.

Philipp Grofe

Head of Shopper Marketing, Strategy and Analytics, REWE Group

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Transformation: The future of successful food retail

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Contact Us

If you have any questions or would like to find out more about our services please send us a message and we will get back to you as soon as we can.

office@cosaris.com
+44 (0) 333 567 6768

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